FEVA
FEVA
FEVA
FEVA
Branding and Website Design
Feva
Feva was inspired by the historical significance of the black fig. Tracing back to ancient Egypt, the fig has been used by many civilizations for its nutritional benefits, and has symbolized feminine, health and fertility.
Using the fig as a logo, I have created a differentiated brand of feminine health products symbolizing the importance of feminine health throughout the ages.
Brand Identity and Mock up
Brand overview
Category
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Cosmetic Industry
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Personal care product
Business Type
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Consumer goods
Customers
Target Customer
Women seeking all natural health and beauty products formulated using environmentally friendly processes, packaging, etc.
Primary Need
All natural health and beauty products geared toward women and produced with a low carbon footprint.
Brand Visual Identity
Primary Brand Colors
#000000
#7a150a
Brand Typefaces
Kohinoor Devanagari
Brand Benefits
#Benefit 1
Lower cost alternative to organic beauty products already in the market.
#Benefit 2
High quality, all natural ingredients sustainably sourced and packaged.
#Benefit 3
Company profits are reinvested in the community helping women from socio-economically challenged backgrounds.
Competition
Key Competitors
The Ordinary, Cera Ve, Avène, Acure, La Roche-Posay, Botanist
Early Process
I created the logo by actually cutting fresh figs and experimenting with a wide variety of visual formats. I feel the process highlights the importance of using organic ingredients as well as protecting the environment.
Website Mock up
Let’s Work Together
Get in touch so we can start working together.